The report titled ‘E-commerce and Consumer Internet Sector – India Trendbook 2019’ launched at the IVCA Conclave 2019, noted that majority of the funding was towards building supply chain, expanding into new segments, acquisition/consolidation, and bringing innovative product offerings.
Of all companies, startups like OYO, Swiggy, Byjus, PayTm Mall, Pine Labs, Zomato, Udaan, PolicyBazaar and CureFit have collectively raised the lion’s share around USD 4.6 billion in 2018 of the total investments into this segment.
Deals that stood out include – Walmart’s acquisition of Flipkart at USD 16 billion, Alibaba’s investment in BigBasket and PayTm, Tencent‘s investment in Dream11, and Naspers investment in Byjus and Swiggy.
“The Indian e-commerce and consumer internet sector has seen significant inflow of capital in 2018, making India one of the most exciting destinations to invest in across the globe,” said Ankur Pahwa, Partner and National Leader – E-Commerce and Consumer Internet, EY India.
According to the report, consolidation will continue in 2019 as companies will need to add more services and segments to expand the level of engagement with customers and leverage emerging technologies including artificial intelligence (AI), blockchain, Internet of Things (IoT) to service the market better.