Use Case: I plan on apps that I own & operate. I plan on these apps on FaceBook and Google. I want to understand my funnel conversion by source. Meaning what is the install rate on FaceBook v. Google from start to finish.

Outside of the economy I would simply pass a parameter in the URL to indicate source and the application would suck it in. If I want to use an iTunes redirect URL how would I which came from which source?

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